A European retail chain with 40 doors wanted a private label jewelry line for the gifting season, sourced factory-direct with the chain’s own packaging and barcodes. The programme needed to hit a retail price ladder from 19 to 89 euros across four product families.
The challenge
The chain’s buyers had jewelry retail experience but no import programme: no barcodes per SKU, no packaging supply chain, and a compliance file that existed per supplier rather than per style. The timeline from brief to shelf was 22 weeks, which the chain did not believe was possible.
What was done
The programme was sequenced packaging-first: brand assets and box specs went to the factory in week one so packaging production ran parallel to jewelry sampling. Styles were chosen from active factory catalogue designs adapted to the chain’s plating spec, keeping MOQs low. Compliance was collected per style with the plating supplier named, and one pre-shipment inspection covered jewelry and packaging together.
Results
